NHS Designs

Definition
con·cept
noun
idea. In art, it is the idea of what the final work will be.

Graphic Design Planning

Concept & Design

Concept and Design is the phase when potential solutions are conceived and developed, based upon information gathered in the first phase. At the conclusion of this phase, the final designs and copy are completed, then reviewed and approved by the client.

Tasks to be accomplished by the designer and client include:

  1. Develop overall conceptual approach and design (including format).
  2. Prepare comprehensive layouts (comps) for client review.
  3. Prepare copy platform, tag lines, and/or first draft copywriting.
  4. Review with client, and refine as necessary.
  5. Finalize designs.
  6. Review with client. Include: paper samples, sizes, and quantities.
  7. Review schedules and adjust.
  8. Make any and all revisions to design based upon client review.

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