NHS Designs

Definition
a·lign·ment
noun
an arrangement or position of things in a straight line or in parallel lines

Design Principles
Alignment

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Page 3: Report Cover

Do you tend to automatically center everything? A centered alignment is the most common alignment that beginners use - it's very safe, it feels comfortable. A centered alignment creates a more formal look, a more sedate look, a more ordinary and oftentimes downright dull look.

Take notice of the designs you like. I guarantee most designs that have a sophisticated look are not centered. I know it's difficult, as a beginner, to break away from a centered alignment; you'll have to force yourself to do it at first. But combine a strong flush right or left alignment with good use of proximity and you will be amazed at the change in your work.

example 36a

This is a typical report cover. This standard format presents a dull, almost amateurish look, which may influence someone's initial reaction to the report.

 

example 36b

The strong flush-left alignment gives the report cover a more sophisticated impression. Even though the author's name is far from the title, that invisible line
of the strong alignment connects the two text blocks.

 

Next...

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Source: The Non-Designer's Design Book by Robin Williams


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