NHS Designs

Definition
a·lign·ment
noun
an arrangement or position of things in a straight line or in parallel lines

Design Principles
Alignment

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Page 5: Invitation

I'm not suggesting that you never center anything! Just be conscious of the effect a centered alignment has - is that really the look you want to portray? Sometimes it is; for instance, most weddings are rather sedate,
formal affairs, so if you want to center your wedding announcement, do so consciously and joyfully,

example

Centered. Really rather dull.

 

example

If you're going to center text, then at least make it obvious!

 

example

Experiment with uncentering the block of centered type.

 

example

If you're going to center the text, experiment with making it more dramatic in some other way.

 

example

 

Next...

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Source: The Non-Designer's Design Book by Robin Williams


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