NHS Designs

Definition
a·lign·ment
noun
an arrangement or position of things in a straight line or in parallel lines

Design Principles
Alignment

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Page 6: Mini-Poster

Sometimes you can add a bit of a twist on the centered arrangement, such as centering the type, but setting the block of type itself off center. Or set the type high on the page to create more tension. Or set a very casual, fun typeface in a very formal, centered arrangement. What you don't want to do is set Times 12-point with double returns!

example

This is the kind of layout that gives "centered" a bad name: Boring typeface, type that is too large, crowded text, double Returns, dorky border.

 

example

A centered alignment needs extra care to make it work. This layout uses a classic typeface sized fairly small (relatively), more space between the lines, lots of white space around the text, no border.

 

example

Emphasize a tall, slender centered layout with a tall, slender piece of paper.

 

example

Emphasize a wide, centered layout with a wide spread. Try your next flyer sideways.

 

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Source: The Non-Designer's Design Book by Robin Williams


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