NHS Designs

Definition
a·lign·ment
noun
an arrangement or position of things in a straight line or in parallel lines

Design Principles
Alignment

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Page 11: Short Story

Even a piece that has a good start on a nice design might benefit from subtle adjustments in alignment. Strong alignment is often the missing key to a more professional look. Check every element to make sure it has a visual connection to something else on the page.

example

Can you see all the places where items could be aligned, but aren't? There are at least ten!

 

Check for illustrations that hang out over the edge just a bit, or captions that are centered under photos, headlines that are not aligned with the text, rules (lines) that don't align with anything, or a combination of centered text and flush left text.

example

Can you see what has made the difference between this example and the one on the previous page? Visually draw lines along the strong alignments.

 

examples

 

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Source: The Non-Designer's Design Book by Robin Williams


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