NHS Designs

Definition
con·trast
noun
opposition or dissimilarity of things that are compared

Design Principles
Contrast

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Page 5: Flyer

If you use tall, narrow columns in your newsletter, have a few strong headlines to create a contrasting horizontal direction across the page.

Combine contrast with repetition, as in the page numbers or headlines or bullets or rules or spatial arrangements, to make a strong, unifying identity throughout an entire publication.

 

example

Besides the contrast in the typefaces in this postcard, there is also a contrast between the long, horizontal title and the tall, narrow, vertical columns. The narrow columns are a repetitive element, as well as an example of contrast.

 

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Source: The Non-Designer's Design Book by Robin Williams


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