NHS Designs

Definition
prox·im·i·ty
noun
closeness; the state of being near

Design Principles
Proximity

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Page 2: Simple Example

A very simple example illustrates this concept.

example 15a

example 15b

In the list above, what do you assume about all those flowers? Probably that they have something in common, right?

In the list above, what do you assume? It appears that the last four flowers are somehow different from the others. You understand this instantly. And you understand it without even being conscious of it. You know the last four flowers are somehow different because they are physically separated from the rest of the list.

That's the concept of proximity-on a page (as in life), physical closeness implies a relationship.

 

Next...

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Source: The Non-Designer's Design Book by Robin Williams


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