NHS Designs

Definition
prox·im·i·ty
noun
closeness; the state of being near

Design Principles
Proximity

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Page 5: Flyer

When you create a flyer, a brochure, a newsletter, or whatever, you already know which pieces of information are logically connected, you know which information should be emphasized and what can be de-emphasized.
Express that information graphically by grouping it.

example 19a

example 19b

Obviously, this list needs some formatting to make it understandable.

But the biggest problem with this list is that everything is close to everything else, so there is no way to see the relationships or the organization.

The same list has been visually separated into groups. I'm sure you already do this automatically - I'm just suggesting that you now do it consciously and thus with more strength.

Notice I added same contrast to the headlines and repeated that contrast.

 

Next...

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Source: The Non-Designer's Design Book by Robin Williams


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