NHS Designs

Definition
prox·im·i·ty
noun
closeness; the state of being near

Design Principles
Proximity

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Page 7: Postcard

example 23

The designer's intention with this dance postcard was probably to create something fun and energetic, but at first glance, can you tell when and where the classes are happening?

 

By using the principle of proximity to organize the information (as shown below), we can communicate immediately who, what, when, and where. We don't run the risk of losing potential customers because they give up searching through the vast field of slanted text.

example 23b

Don't feel like you have to somehow portray "dancing" (in this case) through your design. At this point, if your choice is between clear communication or amateur design, choose clear communication. Upgrading your design skills is a gradual process and begins with clear communication.

 

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Source: The Non-Designer's Design Book by Robin Williams


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