NHS Designs

Definition
rep·e·ti·tion
noun
the act of doing or performing again

Design Principles
Alignment

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Take advantage of those elements you're already using to make a project consistent and turn those elements into repetitive graphic symbols. Are all the headlines in your newsletter 14-point Times Bold? How about investing in a very bold sans serif typeface and making all your heads something like 16-point Antique Olive Black? You're taking the repetition you have already built into the project and pushing it so it is stronger and more dynamic. Not only is your page more visually interesting, but you also increase the visual organization and the consistency by making it more obvious.

 

example

Headlines and subheads are a good place to start when you need to create repetitive elements, since you are probably consistent with them anyway.

 

example

So take that consistent element, such as the typeface for the headlines and subheads, and make it stronger.

 

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Source: The Non-Designer's Design Book by Robin Williams


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