NHS Designs

Definition
rep·e·ti·tion
noun
the act of doing or performing again

Design Principles
Alignment

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Page 4: Magazine

Magazines, books, newsletters and newspapers are multiple-page publications. Repetition is a major factor in the unity of those pages. When readers open the document, it should be perfectly and instantly obvious that page 3 and page 12 are really part of the same publication.

Point out the elements of repetition in the samples below.

 

example
example

The text has a "bottoming out" point (aligning across the bottom), but not all text must align here if there is a consistent, repetitive starting point at the top of the poge. Some publications might choose to repetitively bottom out (or line up across the bottam possibly with a ragged top, like a city skyline) rather than "hang from a clothesline" (align across the top). One or the other technique should be used consistently, though.

 

If everything is inconsistent, how would anyone visually understand that something in particular is special? If you have a strongly consistent publication, you can throw in surprise elements; save those surprises for items you want to call special attention to.

Can you point out the consistent, repetitive elements of this book?

example
example

 

Next...

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Source: The Non-Designer's Design Book by Robin Williams


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