NHS Designs

Definition
rep·e·ti·tion
noun
the act of doing or performing again

Design Principles
Alignment

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Page 5: Stationery

To create a consistent business package with a business card, letterhead, and envelope, use a strong display of repetition, not only within each piece, but between all the pieces. You want the person who receives the letter to know you are the same person who gave them a business card last week. And create a layout that allows you to align the printed letter with some element in the stationery design!

 

example

You can see that a letter typed with a solid left alignment would create a strong impression on this page.

 

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Source: The Non-Designer's Design Book by Robin Williams


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