NHS Designs

Definition
rep·e·ti·tion
noun
the act of doing or performing again

Design Principles
Alignment

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Page 7: Invitation

If there is an element that strikes your fancy, go with it! Perhaps it's a piece of clip art or a picture font. Feel free to add something completely new simply for the purpose of repetition. Or take a simple element and use it in various ways-different sizes, colors, angles. Sometimes the repeated items are not exactly the same objects, but objects so closely related that their connection is very clear.

 

example

It's fun and effective to pull on element out of a graphic and repeat it. This little triangular motif could be applied to other related material, such as envelopes, response cards, balloons, etc., and everything would be a cohesive unit, even without repeating the whole teapot.

 

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Source: The Non-Designer's Design Book by Robin Williams


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