NHS Designs

Definition
rep·e·ti·tion
noun
the act of doing or performing again

Design Principles
Alignment

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13

Page 8: Mini-Poster

Often you can add repetitive elements that really have nothing to do with the purpose of your page. For instance, throw in a few petroglyph characters on a survey form. Add some strange-looking birds to a report. Set several particularly beautiful characters in your font in various large sizes, in gray or a light second color, and at various angles throughout the publication. It's okay to have fun!

 

example

Overlapping a design element or pulling it outside of the borders serves to unify two or more pieces, or to unify a foreground and a background, or to unify separate publications that have a common theme.

 

example

The great thing about repetition is that it makes items look like they belong together, even if the elements are not exactly the same. You can see here that once you establish a couple of key repetitive items, you can vary those items and still create a consistent took.

example

 

Next...

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13

Source: The Non-Designer's Design Book by Robin Williams


ABOUT MRS. PEDERSEN · EMAIL MRS. PEDERSEN
resources · copyright information · Website designed by
Order a Custom, Watercolor Pet Portrait at PetsByDawn.com
>