NHS Designs

Definition
rep·e·ti·tion
noun
the act of doing or performing again

Design Principles
Alignment

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Page 10: Promo Cards

Sometimes the mere suggestion of a repeated element can get the same results as if you used the whole thing. Try including just a portion of a familiar element, or use it in a different way.

 

example

If an image is familiar to a reader, all it takes is a piece of it to help the reader make the connection.

 

example

This typewriter image has been used on all of the Screenwriting Conference's promotional material, so at this point we don't have to use the entire image. Once again, as in the example at the top, we see the advantage of using just part of a recurring image - the reader actually "sees" the whole typewriter.

 

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Source: The Non-Designer's Design Book by Robin Williams


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