NHS Designs

Definition
rep·e·ti·tion
noun
the act of doing or performing again

Design Principles
Alignment

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Page 11: Flyer

Repetition also gives a sense of professionalism and authority to your pieces, It gives your reader the feeling that someone is in charge because repetition is obviously a thoughtful design decision.

 

example

Once again, you can see that repetition doesn't mean you have to repeat exactly the some thing. In the card above, the headlines are all the some typeface, but different colors (unity with variety). The illustrations are all different styles, but all rather funky and 'fifties.

Just make sure you have enough repetitive elements so the differences are clear, not a jumbled mess. For instance, in this example you see that the recipes all follow the same format. When there's an underlying sense of structure, you can be more flexible with the other elements.

 

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Source: The Non-Designer's Design Book by Robin Williams


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