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Page 2: Business Card
In the example (repeated below) that you saw in the proximity section, the text is also aligned-it's aligned down the center. A centered alignment often appears a bit weak. If text is aligned, instead, on the left or the right, the invisible line that connects the text is much stronger because it has a hard vertical edge to follow. This gives left- and right-aligned text a cleaner and more dramatic look. Compare the two examples below, then we'll talk about it on the following pages.
This example has a nice arrangement with the text
items grouped into logical proximity. The text is center-aligned over itself, and centered on the page. Although this is a legitimate alignment, the edges are "soft"; you don't really see the strength of the line.
This has the same logical arrangement as above, but it is now right-aligned. Can you see the "hard" edge on the right?
There is a strong invisible ltine connecting the edges
of these two groups of text. You can actually see the edge. The strength of this edge is what gives strength to the layout.
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Source: The Non-Designer's Design Book by Robin Williams